Advertising - 2

brochure
campaign briefing
campaign evaluation
campaign testing
campaign turnover
caption
cartoons
to cast
circulation
classified advertisements
to clip
clipping agency
close-up
column
column width
columnist
commercial
commercial break
communication
communication plan
comparative advertising
complimentary copy
consumer acceptance
consumer advertising
consumer promotion
copywriter
corporate advertising
corporate campaign
creative department
creativity
cross advertising
daily paper
direct advertising
door-to-door advertising
economy size
press release
to promote
promoter
promotion
promotional action
promotional campaign
promotional costs
promotional support
publisher
publishing
radio commercial
ratings
readership
to recall
reportage
sales incentive
salesforce promotion
script
shop display
shop sign
shop window
short
short commercial
sketch
sky-writing
slide
slogan
socio-economic groups
to sponsor
sponsor
sponsorship
spot
storyboard
strategic planning
strengthening of the campaign

Advertising - Core Vocabulary Sheets Continued

English for Special Purposes Core Vocabulary Lists

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