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Marketing Vocabulary

Key Vocabulary and Phrases for English Learners


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This core vocabulary reference sheet provides key words and phrases for marketing. This vocabulary can be used in English for specific purposes classes as a starting point for including vocabulary study relating to anything related to working in marketing. Teachers are often not equipped with the exact English terminology required in very specific trade sectors. For this reason, core vocabulary sheets go a long way in helping teachers provide adequate materials for students with English for Specific Purposes needs.

to act on the price
after-sales activities
after-sales service
assisted brand identification
to be competitive
to be out of stock
behavior pattern
blind product test
brand equity
brand extension
brand loyalty
brand positioning
brand preference
brand range
brand strategy
brand switching
brand value
branded product
buy for fun
buying frequency
buying habit
buying motivation
call planning
cartel price
case history
cash and carry
certificate of guarantee
chain of retailers
cluster analysis
commercial strategy
competitive advantage
competitive products
market penetration
market potential
market research
market segmentation
market share
market size
market survey
market test
marketing goals
marketing mix
marketing plan
marketing techniques
mass-market product
maturity phase
memory research
niche strategy
one-stop shopping
open question
own brand products
panel - consumer panel
parallel import
penetration index
perceived quality
pilot scheme
pilot shop
pilot survey
point of sale (POS)
potential market
premium price
competitor profile
consumer association
consumer panel
consumer survey
convenience goods
convenience store
corporate identity
corporate image
cost per call
cost per contact
customer loyalty
customer satisfaction
customer service
cut-throat competition
demand and supply curve
demand components
department stores
discount superstores
display material
distribution chain
distribution channel
distribution cost
domestic market
driving effect
economic model
empirical research
entry barriers
excess of supply
exhibition - show
exhibition stand
exit barriers
prestige product
price-sensitive buyers
price-sensitive product
price competitiveness
price limit
price perception
price/quality effect
product image
product life cycle
product manager
product oriented
product policy
product range
propensity to consume
psychological threshold
public relations (PR)
purchase headquarters
purchasing group
qualitative interview
qualitative research
quality management
quantitative interview
quantitative research
random sample
random sampling
redemption costs
reference price
reference value
registered trademark
retail outlet
retail prices
retailer brand
sales analysis
social-economic factors
socio-economic characteristics
sole selling price
soundout the market
specialized store
statistical survey
substitute products
supply curve
targeted distribution
taste test
telephone research
trade fair
trade mark
trademark - brand name
unbranded product
unfair competition
unstructured interview
value chain
value system
variety store (GB) - variety shop (US)
wholesale stores
wholesaler brand
win-win strategy

English for Specific Purposes Core Vocabulary Lists

English for Advertising
English for Banking and Stocks
English for Book Keeping and Financial Administration
English for Business and Commercial Letters
English for Human Resources
English for the Insurance Industry
English for Legal Purposes
English for Logistics
English for Marketing
English for Production and Manufacturing
English for Sales and Acquisitions
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