Advertising - 1
The use of this lexical approach is essential for successful language acquisition in English for Specific Purposes. However, teachers are often not equipped with the exact English terminology required in very specific trade sectors. For this reason, core vocabulary sheets go a long way in helping teachers provide adequate materials for students with English for Special Purposes needs.
These core vocabulary reference sheets provide between 150 and 240 key words and phrases for each industry. Each series is divided into three pages that, when combined, form an alphabetical list. In taking this lexical approach to attaining key vocabulary, students should be encouraged to translate the specific words and phrases into their native tongues as each phrase has a very specific translation in each language.
| advertisement - ad | market coverage | ||
| advertiser | mass advertising | ||
| advertising - publicity | mass communication | ||
| advertising agency | mass media - media | ||
| advertising agent | media buyer | ||
| advertising budget | media buying | ||
| advertising campaign | media buying agency | ||
| advertising columns | media department | ||
| advertising consultant | media planner | ||
| advertising dealer | media planning | ||
| advertising effectiveness | media strategy | ||
| advertising expenses | merchandising | ||
| advertising in the yellow pages | misprint | ||
| advertising man - adman | mural advertising | ||
| advertising manager | neon sign | ||
| advertising media | news agency | ||
| advertising planner | newsletter | ||
| advertising poster (GB) - advertising board (US) | number of copies | ||
| advertising rate | opinion leaders | ||
| advertising support | opinion maker | ||
| advertising to sales ratio | opinion poll | ||
| announcement - press release | order card | ||
| art director | outdoor sign | ||
| audience | pay-off | ||
| audience composition | peak time | ||
| average audience | periodic | ||
| average circulation | pocket edition | ||
| billboards (GB) - hoardings (US) | point of purchase advertising (POPA) | ||
| billsticking - billposting | point of sale material | ||
| bleed page | popularity rating - audience | ||
| blow-up | poster (GB) - board (US) | ||
| body copy - copy | posting | ||
| booklet | press agent | ||
| brand image | press cutting - clippings | ||
| broadcasting | press office |
Advertising - Core Vocabulary Sheets Continued
Advertising- Core Vocabulary Sheet 2Advertising - Core Vocabulary Sheet 3
English for Special Purposes Core Vocabulary Lists
English for AdvertisingEnglish for Banking and Stocks
English for Book Keeping and Financial Administration
English for Business and Commercial Letters
English for Human Resources
English for the Insurance Industry
English for Legal Purposes
English for Logistics
English for Marketing
English for Production and Manufacturing
English for Sales and Acquisitions
