Advertising - 3

editor		subheading
editorial advertising		subliminal advertising
editorial article		subscriber
effective reach		subtitle
exhibitors' area		support campaign
feedback		supporting promotion
follow-on campaign		tabloid
follow-up campaign		tailor-made promotion
frame		target group
gag		tax on advertising
gatefold		technical magazine
graphic designer		television audience measurement (TAM)
graphics		test campaign
headline		testimonial
high circulation		throwaway - flier
high-circulation weekly magazine		tied-in advertising
house agency		tied-in campaign
house magazine		total ratings
household panel		trade journal
image		trade magazine
informative advertising		transfer (GB) - decal (US)
insertion - advertisement		transport advertising
inside cover		TV network
in-store demo		TV spot - commercial
in-store promotion		visual
jingle		visual appeal
key-account manager		visual proposal
large print run	to	visualize
layout		visualizer
leaflet (GB) - folder (US)		window bill
leit motiv		window display
lettering		window streamer
local advertising		window-dresser
magazine circulation		zapping
mail advertising

Advertising - Core Vocabulary Sheets Continued

English for Special Purposes Core Vocabulary Lists

Guide since 1997

English as 2nd Language