Advertising - 1

The use of this lexical approach is essential for successful language acquisition in English for Specific Purposes. However, teachers are often not equipped with the exact English terminology required in very specific trade sectors. For this reason, core vocabulary sheets go a long way in helping teachers provide adequate materials for students with English for Special Purposes needs.

These core vocabulary reference sheets provide between 150 and 240 key words and phrases for each industry. Each series is divided into three pages that, when combined, form an alphabetical list. In taking this lexical approach to attaining key vocabulary, students should be encouraged to translate the specific words and phrases into their native tongues as each phrase has a very specific translation in each language.

advertisement - ad
advertiser
advertising - publicity
advertising agency
advertising agent
advertising budget
advertising campaign
advertising columns
advertising consultant
advertising dealer
advertising effectiveness
advertising expenses
advertising in the yellow pages
advertising man - adman
advertising manager
advertising media
advertising planner
advertising poster (GB) - advertising board (US)
advertising rate
advertising support
advertising to sales ratio
announcement - press release
art director
audience
audience composition
average audience
average circulation
billboards (GB) - hoardings (US)
billsticking - billposting
bleed page
blow-up
body copy - copy
booklet
brand image
broadcasting
market coverage
mass advertising
mass communication
mass media - media
media buyer
media buying
media buying agency
media department
media planner
media planning
media strategy
merchandising
misprint
mural advertising
neon sign
news agency
newsletter
number of copies
opinion leaders
opinion maker
opinion poll
order card
outdoor sign
pay-off
peak time
periodic
pocket edition
point of purchase advertising (POPA)
point of sale material
popularity rating - audience
poster (GB) - board (US)
posting
press agent
press cutting - clippings
press office

Advertising - Core Vocabulary Sheets Continued

English for Special Purposes Core Vocabulary Lists

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