1. Education
Send to a Friend via Email

Discuss in my forum

Business Letter Writing: Sales Letters

By

Sales Letter Essentials

Sales letters are used to introduce products or services to consumers. As such, sales letters tend to use formal letter structures and are rather impersonal because they are sent to more than one person. Sales letters often ask readers to consider a "pain point" - a problem that a person needs solved, and then introduce a product that will provide the solution.It's important to quickly move to your sales pitch in your sales letter as most readers will understand that your sales letter is a form of advertising. Sales letters also often include an offer to encourage customers to try the product. It's important that these offers are clear and provide a useful service to the reader.

Useful Key Phrases

  • Are you having trouble ...
  • This is why it is important to have ...
  • At X, we have the skills and experience to ...
  • May we stop by and offer you a FREE estimate of how much it would cost to ...
  • If so, give us a call at X and set up and appointment with one of your friendly operators.

Example Letter

Document Makers
2398 Red Street

Salem, MA 34588
March 10, 2001

Thomas R. Smith
Drivers Co.
3489 Greene Ave.
Olympia, WA 98502

Dear Mr. Smith:

Are you having trouble getting your important documents formatted correctly? If you are like most business owners, you have trouble finding the time to economically produce good-looking documents. This is why it is important to have a specialist take care of your most important documents.

At Documents Makers, we have the skills and experience to come in and help you make the best possible impression. May we stop by and offer you a FREE estimate of how much it would cost to get your documents looking great? If so, give us a call at and set up and appointment with one of your friendly operators.

Sincerely,

(signature here)

Richard Brown
President

RB/sp

For more examples of various business letters, use this guide to different types of business letters to learn more types of business letters.

  1. About.com
  2. Education
  3. English as 2nd Language
  4. Business English
  5. Business English Writing
  6. Writing a Sales Letter - Business Letters

©2014 About.com. All rights reserved.